Bongo is a young brand that can bring fresh and affordable styles on the market. Bongo is incorporated by Iconix Brand Group and launched a strong campaign with MTV stars. Why they did that? The answer is very simple: because their target is young audience, the audiences of MTV reality show. Bongo is creating a new vision, by moving from the school yard to the sizzling after school scene.
Tags: jeans, Bongo, young, brand, fresh, MTV, Iconix Brand Group, MTV stars, school, new vision, Bongo Jeans

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